Hi I’m Lauren!

Lauren Gabrielson started her brand in order to provide an alternative to fast fashion and a brand that resonates with women in all phases of their life. Additionally, Lauren believes in harnessing local resources and building businesses locally.

Each aspect of the brand is considerate and upholds ethos in which it was built upon. Creating elevated basics that are meant to see women, all women, through their ever- changing lives. The LG brand understands the needs and wants of a wardrobe that can work from the boardroom to dinner, from pre-baby, pregnancy and post pregnancy.”

Lauren is a proud Brooklyn resident and lives with her three roommates, her husband and two kids, Hobey + Christopher