Established in the spring of 2010, Lauren Gabrielson started her brand with a small pop up in Sag Harbor, New York. Lauren's love of timeless designs and customization lead her to offer her pieces to be made in any color of her clients dreams. The brand is proudly designed and produced in Brooklyn and Detroit. Our pieces are inspired by the vibrancy of the city yet, the casual lifestyle of midwest living. Influenced by the functionality of a woman's lifestyle, Lauren Gabrielson designs are a modern take on classic style, with an emphasis on fabric fit to create staples for the contemporary woman’s closet. 

"Functionality is an inspiration when it comes to my designs. I like to think about where my pieces will be worn during the design process, from a day at the office to an afternoon spent multitasking while caring for your kid. As a new mom I want to be able to get dressed and look put together using only 10 minutes to do so. My peices are designed with that in mind. I want my pieces to feel good when you where them." -Lauren Gabrielson

Lauren resides in Williamsburg, Brooklyn with her husband and Daughter.